Patrón & the Dallas Museum of Art: Mexican Culture On Display

Skilled hands creating masterpieces of their craft, with materials from the same Mexican land as the artisan themselves – it’s a scene as easily imagined in the studio of a master painter as it is within the Hacienda Patrón distillery. In that spirit, we were eager to support the Dallas Museum of Art in bringing to the US a once-in-a-lifetime presentation of Mexican art.

Patrón’s Director of Brand Innovation, Carlos Boughton, welcomed more than 500 donors and organizers as the exhibit was unveiled for the first time ever in the United States.

“Mexico has a very special place in the hearts of all of us at Patrón. Mexico is the place where our story began. Mexico is where our home is,” he told the exhibit’s first guests. “We pride ourselves in being ambassadors of Mexico in every drop of our tequila that we produce and send around the world.”

The exhibit is a journey through the rich history of Mexico, as seen through the eyes of its most boundary-pushing artists. Dr. Agustín Arteaga, The Eugene McDermott Director of the Dallas Museum of Art, was born in Mexico City and said the collection is based in the traditions, tragedies and triumphs of the Mexican people. The spirit of the art comes to life through the work of recognizable names like Frida Kahlo and Diego Rivera, as well as through lesser known, but equally talented, artists.

"México:1900–1950 showcases not only the greats of Mexican art but also those who may have been eclipsed on the international level by names like Rivera and Kahlo,” Arteaga said. “The exhibition helps broaden our understanding of what modern Mexican art means, and diversify the artistic narratives attributed to the country.”

Guests at the exhibit’s opening enjoyed Patrón cocktails specially created by our Chief Mixologist, Stephen Halpin, before experiencing the artistic tour of Mexico in the winding gallery. The exhibit is organized as both a trip through the chronological development of Mexico’s art community and a thematic trip with insights into the Mexican experience during the early Twentieth Century.

México: 1900-1950 is made possible by Tequila Patrón and will be on view from March 12 to July 16, 2017. The collection is unique in its massive scale, featuring 189 pieces in total, but also in its sensitive yet enthusiastic approach to storytelling. By refining the Mexican tradition of craftsmanship, bold Mexican brands like Patrón and the nation’s brazen artists can celebrate the country’s rich culture with the world.