Tequila Patrón is a proud sponsor of Alexis DeJoria and the Kalitta Motorsports team, competing in the National Hot Rod Association. Alexis drives a Tequila Patrón-sponsored 2013 Toyota Camry in the highly competitive nitro Funny Car class.

Tequila Patrón returns again this year to the American Le Mans Series as Presenting Sponsor of the 10-race season, and lead sponsor of the Extreme Speed Motorsports P2 class team.